The data enrichment and update service allows you to add or update existing or additional information in your customer base by making your records more complete and updated. This way, it's possible to optimize the results and enable targeted marketing actions.
With richer information, you can analyze the behavior of your potential customers, their spending habits, lifestyle, purchasing power, among many other attributes.
Data can also be enriched through regular routines, enabling the existence of data up to date.
How it works
- Database: receipt of outdated database.
- Sanitization: duplicate, corrupt or incomplete data is removed.
- Capture and enrichment from different sources: outdated or incorrect data are corrected and blank information is filled in.
- Data updating: the database is updated or rebuilt.
- Database updated!
- Reliability in the origin of the information.
- Improvement of the database quality.
- Bases crossover routines.
- Customer prospect targeting.
- Information for business intelligence.
- Greater assertiveness in products and services offering.
- More objectivity in the management process for new markets access.
- Decrease in non-payment records.
- Greater success in the implementation of credit and collection policies.
- Mail and telemarketing expenses reduction.
Through the data enrichment process, we update attributes directly to your database, such as: